As social beings, we are aware that words are important. Every day we make thousands of choices, what to say exactly and which word can express what we mean. When we talk about a Job Interview, the words become your tools, your strengths and your weaknesses. Just feel the difference here: "I was helping in competitor research" or "I performed an action plan that was used in successful product campaigns with unbeatable deals." 

Both answers are related to the job interview, but one shows your professional achievement while the other will be forgotten in 3 seconds.

The second option is more powerful, indeed. How come? To begin with, the part "was helping" from the first answer shows a long process but no result. You clearly understand that no employer is looking for someone who just does something for a long time. Plus, "was helping" is a bit broad definition. Was helping with what exactly, creating competitor reports, or... analyzing their websites, or... social media profiles, or... making coffee while everyone was working on the research? On the contrary, in the second answer a more defined verb is used—to perform means to accomplish an action, to complete, to create. The interviewer will get a feeling of the task done by you. In order to complement the work completed, powerful adjectives are added; the action plan was not only performed, but it also resulted in successful promotions with the deals competitors were not able to beat! Do you get the feeling of success now while reading?

Every word you say during an interview has to be carefully picked and give an impression of you as a professional. It has to sound clear, reveal your best features and give the feeling of success the company will get if hiring you. While practicing for your next interview, work on your vocabulary list including character traits. In this article, we prepared the top 20 words and, as a nice bonus, some phrases with them to upgrade your interview answers.